Ideal Hip-hop audience member profile

Genre: Hip-hop
Name: Matt Hooper
Street name: Hoop Dog
Gender: Male
Age: 18-24
Social class: Middle class
Social group: Large group of friends
Ethnicity: English white
Employment: Graphic designer
Interests: Music, sports, cars, girls, TV, clothes
Hobbies: Music, Mixing
Favourite television stations: MTV, SKY 1
Favourite radio stations: BBC Radio 1Xtra
Methods of purchase: CD
What he spends his time doing: Earning money to spend on hobbies and going out
What he spends his money on: Going out, cars, Clothing, Accessories