Monday, 17 September 2012

Goodwin's theory of music video

1. Music video demonstrates genre characteristics

In Kanye Wests's homecoming video he demonstrates this theory by the editing. It is edited in black and white to make everything standout. There is a lot of focus on the background and where he is the big modern building makes him look like he has become successful. Typical modern building and city shots which relate to the normal stereotypes of hip hop music for example Nas and Tupac. The low angle shot makes Kanye look powerful and wearing fashionable clothing makes him a role model. He also relates to grime artists and shows his roots by wearing more gangster clothing like the balaclava. The slow motion shot of him leading the group also makes him look like the leader and everyone is following him and wants to be him. His hand gestures also are also gestures you see in hip hop and rap regulatory.

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