I decided to do some secondary research so i could find out what our ideal audience member would be. Another Hip- hop artist that we feel as similar lyrics and style to us is Nas. From quantcast you can see his primary audience gender this will be the same for us.
Although this research shows Nas' audience is mostly adults aged 35-44 we will not follow this. From our own research we think our main age group will be 12-19.
This demographic will be the same for a large percentage of our audience members.
Our Hip-hop artist and Nas both rap about their hard up bringing and money troubles. We know Nas used to live in a very rough poor area and people liked and listened to his music because they could relate to it. This will be the same for our audience as our audience can relate to his music and the lyrics for example in his song "One day".
We found this quite quite suprising but i can also understand this. Nas has been around for quite a long time so his audience would have been young when he first started to become succesful but as he has grown up his audience have become older and matured aswell.
African American and Caucasian being at the top is not suprising as Nas is Afrerican ameican. At the moment we have not decided what our main audience ethnicity would be as we the video will have three artists all being a different race.
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