Final music video

Here is our final music video, hope you enjoy!

Pictures from digi pack shoot

In order to get an authentic looking digi pack as a group we decided to take the pictures in similar locations in order for them to link to one another. If we took photos that did not match it would be un justified and would not flow.

Magazine advert

This is the final magazine advert for our artist, we decided to follow the black and white conventions of a typical hip hop video. We decided to have him faced towards the camera and looking down on the audience to make him look more intimidating. We also decided it was vital we added some reviews there fore we added some realistic ones from big names in hip hop such ax XXL AND Vibe.

Evaluation

Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Used

Editing  

We decided to use a colour filter. The colour we used was green, we put this tint over it to make it look more dull and murky looking as we feel it matches the lyrics in the song for example "dark clouds follow". We added the tint in Final cut express by using the colour correcter, we did try and add a sepia effect like "The Games" music video below but we decided against it, as the song are in fact complete opposites. 

 

As you can see in the Games music video "hate it or love it" he switches between the yellow tint and normal colouring. This has a huge affect on the whole song which is purposeful and used for the changes in the song. The change can also been seen in the song name "Hate it or love it" there is a huge contrast. We knew about this song before the course, and when it came to the planning and research stages we analysed it carefully to see how purposeful the effect was.

Meta narrative

We also used a meta narrative, this was to emphasise that the storyline was very complex. There is a narrative inside the narrative where the character is turning into a good person because of the bad deeds he has done in the past.


Florence Welch and Calvin Harris also use it in their music video, as there music video is very complicated. There is a narrative deep inside the narrative. This is what she is singing about.

Developed

Urban lifestyle












We developed on the urban lifestyle by showing the dealing of drugs, crime and violence. Throughout the video all the outside locations are quite urban we did this by the use of graffiti tunnels and brick wall alley ways. This is where the crime would happen. We went further and developed the urban lifestyle by showing one of the characters being shot. By also showing the dealing of drugs backs up our use of the conventions of a typical hip hop video. Below you see an urban location in Devlins music video, it looks as if a crime is about to take places because of the location and the characters mise en scene.














Multiple performance areas

We decided to use more than one performance, area. We actually used three, we did this because we felt it made the video look more complex, it helps keep people attention we felt by keeping the same performance for the whole of the song may lose peoples interest. We tried to make as big an emphasis on the location as we did for the character. As from research we know it plays a massive part in hip hop music videos.

 Professor green does this in most of his videos, this is to make them more interesting. He also tries to get different looking backgrounds to keep the song flowing. We felt we engaged the audience with the video, if we just used one performance location the feedback we got would be a lot more negative.

Challenged

Duality

Here are two shots in our video where the main character is being portrayed as the hero and the villain. However this changes halfway through the song, we used a death scene as a motive for the character to change his bad ways as a drug dealer. He continues through the song and in the end becomes a successful hip hop artist. We feel we challenged the convention that the artist in not the same through the whole video.

I felt Eminem always plays the same character, he always tries to play the same person. He raps about being a victim but we never actually seem him as a villain.

The use of artists in both performance and narrative                                                                                                                                           

As a group we felt that artists normally appear in either the narrative or the performance. However we decided to challenge this convention by using our main character in both the performance and the narrative. We felt this had a good effective and actually made the the narrative more interesting as in the performance he was rapping about himself and how he is changing.

We feel that in Kanye Wests video "Homecoming" is completely opposite to this as he is only performing. There is no narrative based around him.

Question 2. How effective is the combination of your main product and ancillary texts?

This was made in Final cut express we recorded a voice note then attached images via final cut express.



Question 3. What have you learnt from your audience feedback?

Here is our groups final video complete with annotations gathered from audience feedback:

Question 4. How did you use media technologies in the construction and research , planning and evaluation stages?